Small Business Marketing 101

This is a great video by Lauren from Vistaprint, sharing a number of effective small business marketing tips for small business.

Here’s a short summary of the tips in the video:

  • Smart Marketing Tip #1: Asking the right questions: (2:20)
  • Smart Marketing Tip #2: You’re not selling a product feature, you’re selling a product benefit (11:44)
  • Smart Marketing Tip #3: Your channels should support each other (22:17)
  • Smart Marketing Tip #4: Relevant messages = better response (23:23)
  • Smart Marketing Tip #6: Marketing is about profitability, not sales (26:02)

You can watch the video here.

Seth Godin: How to Get Your Ideas to Spread

Seth Godin gave one of the best ever marketing TED Talks.

So if you’re an entrepreneur looking for ways to increase the effectiveness of your marketing, you’ll find this very inspiring.